Plugin

Definition

(noun) Third party software that extends the functionality of a site and be inserted without changing is core code.

Example

“The Yoast SEO plugin for WordPress makes optimizing your website with focused keywords easy.”

Alternate definition: This website has some really cool bonus features!

On a Related Note

As search engine optimization consultants, we understand that well-placed content paired with the right target keywords, optimized metadata, and backlinks makes the difference. All of it is focused on positioning you in front of the right audience with the right message. Learn more about our SEO services.

Cross Browser Testing

Definition 

(noun) The process of checking the compatibility of a site across multiple web browsers to ensure proper visual display and functionality.

Example

“Our cross browser testing includes viewing the website in all of the most popular web browsers and form factors.”

Alternate definition: Gee, even on Explorer 6 this site looks awesome.

On a Related Note

Technology needs vary from client to client, and project to project based on size, complexity, existing platforms, legacy systems and other business parameters. You also need a web development agency able to speak your language — capable of understanding your specific needs and clearly communicating the strategy and reasons for a particular course of action. Learn more about our Technology capabilities.

Machine Learning

Definition

(noun)

The process of checking the compatibility of a site across multiple web browsers to ensure proper visual display and functionality.

Example

Example

“Google rankbrain’s ability to discern and better understand search queries may improve relevant search results.”

Alternate definition: That chatbot sure is smart.

On a Related Note

Imaginuity’s development team stays fluent in the best practices and all the major tools of the industry to effectively plan and account for an infinite range of variables that websites encounter. We work closely with our customers as strategic partners to ensure the technology achieves greater ROI. Learn more about our Technology capabilities.

Paid Media

Definition

(noun) External marketing efforts involving a paid placement used to amplify and bring awareness to owned and earned content.

Example

“The paid media component of the client’s marketing plan included both display ads and branded content. ”

Alternate definition: Pay to play is essential these days.

On a Related Note

At Imaginuity, our creative team is tasked with ensuring you present your best foot forward at every touch point. So, whether it’s in the digital or traditional space, our creative process remains the same: analyzing the targeted audiences, researching the competition, and diving into the communication strategy to hone the most appropriate and meaningful message. Read more about our Creative strengths.

Responsive Design

Definition

(noun) Web design that ensures a site is easily viewable on a wide range of devices: smartphones, tablets, etc.

Example

“Smartphones and tablets are dominating desktops, so our website needs a responsive design.”

Alternate definition: A way to reach millennials whose iPhones are glued to the palms of their hands.

On a Related Note

Responsive design and mobile functionality are the new standards in digital marketing, creating opportunities to place your message directly into hands of your audience. Imaginuity can also produce mobile campaigns that make use of hyperlocal smartphone apps, text messaging, and social media — all designed to send the right message at the right time to the right audience. Read more about our Mobile Focus.

Pay Per Click (PPC)

Definition

(noun) Adverts on web pages that charge a fee to the company being advertised each time the advert is clicked.

Example

“With the right strategy, we can generate visits to this website through our PPC efforts.”

Alternate definition: To cross the bridge to reach new clients, sometimes you have to pay a toll.

On a Related Note

As search engine optimization consultants, we understand that well-placed content paired with the right target keywords, optimized metadata, and backlinks makes the difference. All of it is focused on positioning you in front of the right audience with the right message. Learn more about our SEO services.

Original Content

Definition

(noun) Content that is new and unique. Such content is not only more useful to website visitors, but is also favored by search engines, with duplicated content often being penalized by most search engine algorithms.

Example

“High-quality original content is an important element of online content marketing.”

Alternate definition: Late night brainstorming pow wows that may lead to a viral reaction and profits.

On a Related Note

At Imaginuity, our designers and writers work side by side to create exceptional content that guides your brand. Whether it’s digital or traditional, online or outside, in print or on a screen, our creative team thrives in every communication platform. Read more about our Creative strengths.

Omnichannel

Definition

(adjective) Describing a strategy that considers a user at the center of a cross-channel experience and offers optimized content to the user based on where they are within a journey or task.

Example

“Omnichannel marketing is the key to modern retail success.”

Alternate definition: A 360-degree view of your customer that gives them what they need, when they need it.

On a Related Note

Imaginuity specializes in responsive web design. We can create a complete digital strategy that makes use of the latest mobile trends and capabilities. Read more about our Mobile Expertise.

Negative SEO

Definition

(noun) A malicious form of SEO which is often undertaken in order to damage a competing website’s search ranking. For instance, deliberately creating inbound links from “bad neighborhood” websites such as link farms to the competing website will damage that website’s search ranking.

Example

“We have integrity and our work speaks for itself. We will not use negative SEO tactics.”

Alternative definition: The dark side of SEO strategies.

On a Related Note

As search engine optimization consultants, we understand that well-placed content paired with the right target keywords, optimized metadata, and backlinks makes the difference. All of it is focused on positioning you in front of the right audience with the right message. Learn more about our SEO services.

Mirror Sites

Definition

(noun) A duplicate of an existing website that is held on a different server to the original website.

Example

“Mirror sites may be implemented when the original server is not able to cope with the volume of traffic received by the website.”

Alternate definition: An HOV lane created to reduce website traffic.

On a Related Note

Our information architects are steeped in technology, and we embrace the creative process to craft business requirements, sitemaps, and wireframes. These steps form the blueprint of your digital presence. Leaving no stone unturned, our developers and web designers work in tandem to present your information to your customers in a logical and intuitive fashion. Read more about building the right Information Architecture.