Wade Owens Named Imaginuity Chief Financial Officer

Imaginuity advisor makes executive CFO role official, and brings over 20 years of financial industry expertise to the firm.

DALLAS, August 22, 2016 /PRLog/ — Local full service marketing agency and consultancy Imaginuity announced today that Wade Owens has joined the company executive leadership team as CFO. Wade comes to Imaginuity with over 20 year of experience working in the credit, investment and capital markets sectors of the financial service industry. Perhaps most importantly, Owens structured the financial transaction that allowed for the current executive leadership team to buy the firm 13 years ago and has been a close advisor to the company ever since.

During the announcement, Imaginuity President and CEO Corbett Guest added, “Wade Owens has been a guiding hand on our financial path as an independent agency in Texas. As we look to continue to grow and expand, his addition to our executive leadership team as CFO was a natural decision.”

Owens rounds out the leadership team at Imaginuity, bringing a breadth and depth of experience in capital markets, transaction structuring and complex financial management. His pragmatic approach has been honed over the course of a successful 20-year career in private-wealth management, commercial banking and community leadership.

Wade holds a BA from the University of Arizona in Tucson and an MBA from the University of Dallas. In addition, he holds several certifications and licenses, including graduating from the Southwest Graduate School of Banking at SMU.

Moving out of the finance industry, and into a client-side CFO role, has been an intriguing consideration for Owens for many years. “I’ve been waiting for the right fit, at the right time in my career,” he explained. “Having an advisory role in the success of Imaginuity for over 13 years gives me first-hand experience with the firm’s solid foundation of leadership. It also has provided a birds-eye view into their operations and vision. In the role of CFO I look forward to contributing to their continued success as a organization quickly, and in a meaningful way.”

For many small, private businesses the relationship with their institutional banker is a critical one. Privy to the detailed financial state of their clients – from receivables and investments, to assets and cash flow – bankers are the unseen partner at the table for most major decisions.

It’s been no different for Imaginuity. The selection by Imaginuity of Owens for the CFO role is a testament to the long-term mutual respect he has earned with the Imaginuity executive team. And Owens selection of Imaginuity for his entry into a client-side CFO role is a testament to the enthusiasm and confidence he has in the future of Imaginuity.

The addition of Owens adds to the long-standing Imaginuity history of community service and arts patronage. Owens looks forward to continuing his work on the Board of Dallas Children’s Advocacy Center, the Water Tower Theatre and UTD School of Arts and Humanities.

ABOUT IMAGINUITY INTERACTIVE

Imaginuity is the full-service, digital marketing agency and consultancy that enables complex organizations to create and manage meaningful customer connections for the digital age. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more about Imaginuity visit: http://www.imaginuity.com/

 

Imaginuity Client Recognized with Multiple Industry Awards

Genesis Accountable Physicians Network awardDALLAS – PRLog — The first-ever Genesis Accountable Physician Network (GAPN) website, launched in mid-2015, made its mark in the accountable care space. The collaboration between Imaginuity and GAPN resulted in an original branding experience that guided patients intuitively to locate a physician. By working closely together, Imaginuity and GAPN created a digital presence that articulated the compelling story of the physician’s network, the experienced professionals working together, and achieved the best customer usability experience.

Imaginuity Technology Manager Kristan Boggs presented the awards to CEO and President of GAPN, Dr. Jim Walton with his team (pictured). Mr. Boggs described the teamwork between the Imaginuity and GAPN team that resulted in the three big wins for GAPN. “We achieved the ultimate vision for the site, and more. Both the Imaginuity team and the GAPN team are delighted with the result. We are so proud the collaboration was recognized by these outstanding awards.”

Notably, the site also cross-connected with the Genesis Physicians Group website, also built by Imaginuity, to provide both independent practices and patients with the ability to take advantage of the site.

Honored for its creativity, functionality, design and usability, the responsive website was built in Kentico and is now recognized with three Academy of Interactive and Visual Arts (AIVA)-judged awards:

Davey Awards:

Genesis Accountable Physicians Network – Best Healthcare Website – Silver -2015

Genesis Accountable Physicians Network – Best Physicians Website – Silver-2015

W3 Award:

Genesis Accountable Physicians Network – Silver-2015

ABOUT GENESIS ACCOUNTABLE PHYSICIANS NETWORK

Doctor-owned and operated, GAPN served as a clinically integrated network based in Dallas. Through GAPN, physicians accessed value-based contracting, including the Medicare Shared Savings Program, which earned Genesis physicians $5 million in shared savings rewards in 2015. Due to the success of GAPN, Genesis is looking to expand its ACO opportunities in the North Texas marketplace.

ABOUT IMAGINUITY INTERACTIVE

Imaginuity is the full-service, digital marketing agency and consultancy that enables complex organizations to create and manage meaningful customer connections for the digital age. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more about Imaginuity visit http://www.imaginuity.com/

Media Contact
Gary Hooker
Vice President, Business Development and Partner
214.572.3900
gary.hooker@imaginuity.com

HilltopSecurities’ Wins Best Investment Website from the 2016 Internet Advertising Competition

hilltop-securities-awardDALLAS – PRLog — Hilltop Securities Inc.’s new website, HilltopSecurities.com, recently won the Internet Advertising Competition (IAC) Best Investment Website Award following its launch in January 2016.

HilltopSecurities (formerly Southwest Securities) engaged Dallas-based Imaginuity last year in an aggressive strategy to combine many separate entities into a unified powerful online presence to coincide with the firm’s merger with First Southwest Company. HilltopSecurities’ communication and technology team selected Imaginuity based on its experience successfully combining separate entity websites into a new cohesive look and feel under tight compliance timelines.

According to Imaginuity CEO, Corbett Guest, “Our strategy, creative and technology teams love a challenge, particularly with clients who are committed to delivering an extremely high quality end result. The HilltopSecurities team was heavily invested in the success of this engagement, the teams worked side by side every step along the way, and the results have been clearly recognized by the industry and this award.”

The financial services industry is a competitive industry and the user experience of the new Dallas-based HilltopSecurities website has given the company a unique presence in the market.

“HilltopSecurities is a bold new firm that is building on more than a century of combined history in the industry. We wanted to ensure that our online presence reflected this unique position and our vision for the future,” said Bob Peterson, President and Chief Operating Officer of HilltopSecurities. “Finding an agency with equal strategic, creative and technical strengths allowed us to launch a dynamic new website that will continue to evolve and grow with our firm.”

Naomy Jones of Imaginuity presented the award (pictured, above) to Ben Brooks, HilltopSecurities Director of Corporate Communications; David Rhodes, HilltopSecurities Director of Application Development; and Bob Peterson, HilltopSecurities President and COO.

ABOUT HILLTOP SECURITIES

Hilltop Securities Inc., a member of NYSE, FINRA and SIPC, delivers the forthright advice and tailored solutions necessary for municipal issuers, institutions, broker-dealers and individuals to thrive. The financial services firm and registered investment adviser is headquartered in Dallas, Texas, with offices across the United States. HilltopSecurities’ Public Finance department ranked as the No. 1 financial advisor in the nation for 2015 and for the five-year period ending December 31, 2015, based on total number of issues. The firm also ranked as the No. 2 financial advisor in the nation for 2015 based on total par volume, according to Ipreo MuniAnalytics. The firm’s other areas of focus include municipal and taxable fixed income underwriting, sales and trading; equity and portfolio trading; retail brokerage services; securities clearing; structured finance; corporate finance; and securities lending. A wholly owned subsidiary of Hilltop Holdings Inc., HilltopSecurities’ affiliates include Hilltop Securities Independent Network Inc., PlainsCapital Bank, PrimeLending and National Lloyds Corporation.

Visit HilltopSecurities award-winning website: http://www.hilltopsecurities.com/

ABOUT IAC AWARDS

The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing the award winning Internet advertising.

ABOUT IMAGINUITY INTERACTIVE

Imaginuity is the full-service, digital marketing agency and consultancy that enables complex organizations to create and manage meaningful customer connections for the digital age. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more about Imaginuity visit: http://www.imaginuity.com/

Contact
Gary Hooker
214.572.3900
gary.hooker@imaginuity.com

Imaginuity Interactive Client Receives 2015 Gold AVA Digital Award

DALLAS – PRLog — The City of University Park, Texas (University Park) is making room at City Hall for their latest trophy from the Association of Marketing and Communication Professionals. In the Government category, University Park was recognized for excellence in all facets of its digital presence. This is the third major award that the University Park has received for its digital work during its relationship with Imaginuity.

Over lunch at Snider Plaza, University Park’s charming shopping and eating destination, Steve Mace, City of University Park Public Information Officer and Gary Hooker, VP and Partner at Imaginuity discussed their long-standing partnership.

“Imaginuity has deep experience in the city and municipal government industry, with the City of University Park being one of our flagship engagements,” according to Gary Hooker. “For over eleven years University Park has invested in our digital strategy and creative expertise to bring the best of their city to the forefront. We’re thrilled that the City of University Park has been recognized two consecutive years for their outstanding web presence”

Steve Mace, City of University Park Public Information Officer explained, “Our strategy with Imaginuity to highlight the City of University Park’s services, attributes and events to better serve our residents has been consistent. A strong digital presence and social media strategy is key for our thriving city. Interactive technologies open the community to better communication; accessibility and responsiveness, helping us achieve our vision for University Park. Our relationship with Imaginuity continues to be an advantage for our City.”

Incorporated in the 1920’s, the City of University Park has steadily maintained its unique character, high property values and low tax rate. Additionally, with the opening of the George W. Bush Presidential Center in 2013, it continues to gain national notoriety. D Magazine scored University Park, Texas a 92 in Ambiance- the second highest in a field of over sixty in the Dallas Best Suburbs report for 2014.

With eleven beautiful parks, SMU, renowned Highland Park Independent School District, and a quaint neighborhood feel; the City of University Park now adds a multiple-award winning city website to its list of achievements for residents.

ABOUT THE AVA DIGITAL AWARDS

AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals. AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video production- to developing websites that present interactive components such as video, animation, blogs, and podcasts- to interactive social media sites- to other forms of user-generated communication.

ABOUT THE CITY OF UNIVERSITY PARK

University Park, a predominantly residential community of 23,500 residents is located approximately five miles north of downtown Dallas, Texas. The City is the home of Southern Methodist University and the George W. Bush Presidential Center.

To view the City’s website go to: http://www.uptexas.org

ABOUT IMAGINUITY INTERACTIVE

Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more go to: http://www.imaginuity.com

Media Contact
Gary Hooker
214.572.3900
gary.hooker@imaginuity.com

 

Imaginuity Joins as Associate Member of the Independent Bankers Association of Texas

DALLAS, TX- To better serve and support the Imaginuity customers in the Banking and Finance industry, Imaginuity has joined the Independent Bankers Association of Texas (IBAT) as an associate member. Associate members are companies who support clients in the Banking and Finance industry in Texas.

“Its great for us to be part of an organization where many of our clients are active members. Our purpose in becoming an associate member is to be strongly connected to the business environment within the Banking and Finance industry. Because a solid digital strategy is key to client engagement at Imaginuity, we feel the more we are actively involved within an industry the better partner we are for our clients,” according to Rick Baker, Executive Director-Account Strategy at Imaginuity.

ABOUT THE INDEPENDENT BANKERS ASSOCIATION OF TEXAS

Formed in 1974, the Independent Bankers Association of Texas (IBAT) represents Texas community banks. The Austin-based group is the largest state community banking organization in the nation, with membership comprised of more than 2,000 banks and branches in 700 Texas communities. Providing safe and responsible financial services to all Texans, IBAT member bank assets range in size from $10 million to $20 billion with combined assets statewide of nearly $165 billion. IBAT member banks are committed to supporting and investing in their local communities.

Learn more about IBAT: http://www.ibat.org/

ABOUT IMAGINUITY INTERACTIVE

Imaginuity Interactive is a digital services agency that develops creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity Interactive has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more go to http://www.imaginuity.com/

To learn more about Imaginuity’s experience in the finance and banking vertical visit: http://www.imaginuity.com/verticals/banking-finance-and-insurance/

FOR MORE INFORMATION, media only:

Gary Hooker

Partner, Vice President of Business Development

Imaginuity Interactive Inc.

E-mail: gary.hooker@imaginuity.com

 

The American Bank of Commerce Launches New Website

DALLAS – PRLog — The engagement began with a detailed interactive strategy to translate their vision, values and West Texas history into a digital roadmap. “We’re pleased with the outcome for ABC Bank,” explained Corbett Guest, CEO at Imaginuity. “The opportunity to collaborate with the client, develop a strategic vision and execute to beat expectations is highly rewarding for our team.” The end result was successful launch of the new ABC Bank digital presence in late April of 2015.

The comprehensive strategy for ABC Bank was focused on representing the bank to a wide audience. Critical to the plan was in depth competitive research, channel recommendations, deployment of cutting-edge technology and carefully honed content. At the forefront was the keen awareness that the growth of the ABC Bank online presence hinged on delivering the right message, at the right time, to the right audience. The end result was an optimized, responsive and custom designed web presence combined with a powerful social media component. Each element was designed for ease of use and relevance for the ABC Bank customers. Ongoing, Imaginuity will continue its relationship with ABC Bank through social media and website content coupled with technical support.

Diana Melcher, Vice-President of Marketing and Public Relations for ABC Bank offered, “We are pleased with and proud of the new website as well as our social media presence. Our new website is an authentic representation of our bank and brand to the world. It’s been a pleasure working with the Imaginuity team. We look forward their help and expertise in keeping our presence fresh and relevant in the future.”

ABOUT THE AMERICAN BANK OF COMMERCE (ABC BANK)

The American Bank of Commerce is thriving in its 52nd year of service to the people of West and Central Texas and along Colorado’s Front Range into Colorado Springs and Pueblo. With over $726 million in assets, ABC Bank continues to grow and offer a full range of innovative products and services with the same friendly atmosphere and personal banking service that one would expect from an independent community bank.

Visit ABC Bank online: https://www.theabcbank.com/

ABOUT IMAGINUITY INTERACTIVE

Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more go to:http://www.imaginuity.com

Media Contact
Gary Hooker
214.572.3900
gary.hooker@imaginuity.com

 

New Imaginuity Executive Charts Course for Future

DALLAS – PRLog — John Lacy sails. Not just in a casual sense, but as an experienced charter captain for sailboats in the Caribbean. It’s his way of relaxing. The beauty of the open water belies the complicated nature of the sport and danger of a single mistake. Navigation, sail configuration, communication, even approaching weather errors can be lethal on the open ocean. Indeed, there’s a lot to manage on the way to success.

The parallels to business are remarkable, and are hallmarks of Lacy’s success. The first of which is, to know and have confidence in your capabilities. The second, to be in the boat with the best crew. Third, to map and execute the route to success flawlessly against your competition. That brings us to the story of John, and why he chose to join the organization.

John knows Imaginuity, its capabilities and team well. For years there has been a relationship between Lacy and the Imaginuity leadership team. Twice a client of Imaginuity while in leadership roles at previous organizations, Lacy has been impressed with the results. “We selected Imaginuity as our partner to deliver the first online catalog for Walls Industries,” explained Lacy. “ When it was time to re-brand a product line at Tandy Brands, we chose Imaginuity. We had confidence in their ability to design and produce exactly what was needed.”

Long before he graduated from UT with his MIS degree, he was destined to be involved in both business and technology. Raised in Silicon Valley, CA., Woodstock, NY., and eventually Austin, TX., he took his first programming class in 6th grade. He was hooked, and spent countless hours on his Commodore PET and asking about the details of his father’s’ job at IBM.

His career has traversed consulting, both at Arthur Andersen and on his own; operations at start-ups in healthcare and internet industries, and most recently in consumer products and manufacturing. His expertise well-honed in operations and technology.

“Even though operations and technology is my background,” he explained, “I recognize it’s the team that matters most. When it came time to either sell or close the factory of a previous company, my goal and mission became to find a buyer for that facility and its employees. The long nights and negotiations paid off, and every employee found a home with the buyer. That’s satisfying.” His most recent experience includes P&L responsibility for a manufacturing operation in the Dominican Republic where he was responsible for introducing new manufacturing techniques and optimizing operations.

Now solidly back in Texas, his first stop after greeting the team at Imaginuity was a visit to something decidedly Texan. “I made a point to grab fajitas and a margarita with friends,” he shared. “I’m glad to be home, and even happier to be a part of Imaginuity.” Previously active with the non-profit Launchability, he’s looking forward to becoming involved in the community once again.

As the newest Partner on their executive team, Lacy is poised for success on a brand new horizon with Imaginuity.

ABOUT IMAGINUITY INTERACTIVE

Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more go to: http://www.imaginuity.com

Media Contact
Gary Hooker
214.572.3900
gary.hooker@imaginuity.com

 

More than Social: Purposeful Digital Marketing Can Change Your Business and Bottom Line

DALLAS – PRLog — Understanding John Lee’s roots, history and interests sheds some light on what makes him unique in his new role as Director of Digital Marketing at Imaginuity Interactive.

So, where does he come from? His roots in Dallas, comes by way of Connecticut, Tokyo, Toronto and London. He explained, “My father was a reporter and editor for The New York Times for 37 years and his work took us all over the world as I grew up. As the son of a newspaper editor I’ve developed an eye for copy-style and an appreciation of the power of voice in messaging.”

His interests range from a commitment to Enterprise 2.0 as a philosophy, to being an advocate for businesses that employ social consumerism. Relating to the first, “I’m a proponent of a concept known as Enterprise 2.0 (using social technologies throughout the organization not just externally), particularly as it relates to business process improvement. When I was Director of Social Media at a national casual-dining brand, I had the opportunity to develop a gamified app for our restaurant servers to enhance their learning. It was a huge success and has the potential to revolutionize the way the brand rolls out training. All business is social not just relationships with customers. The brands that have embraced this idea and adopted new social approaches to their business are well on their way to establishing considerable competitive advantage. “

Explaining his second interest, “I am a founding member of the Dallas Chapter of Conscious Capitalism. (Facebook Group page: https://www.facebook.com/groups/200827766744692/) Conscious Capitalism is the idea of purpose beyond profit. Truly enlightened organizations realize there needs to be more. Whether it’s environmental consciousness (Patagonia), regularly giving back and contributing to the community (The Container Store) or creating a special workplace (Southwest Airlines), conscious businesses are focused on more than a buck. I appreciate the concept of beyond profit in the business world. “ John believes when you find a company both conscious and focused on Enterprise 2.0, jump on because it’s going to be a wonderful ride.

John’s history lends client-side chops to an agency-strong and entrepreneurial background.

Throughout his 30 years in Dallas, he’s worked at a handful of different advertising agencies, a public relations firm, led marketing for a dotcom in the late 90s, owned a social media consultancy and directed social media on the client-side for a 170 unit restaurant brand. Combining both agency and client side marketing allows him to craft highly integrated, insight driven digital marketing strategies that impact organizations in measurable, meaningful and exciting ways.

“I have been fortunate in some of my previous roles to help some great brands make a name for themselves and achieve their communications goals” Lee added. “From global brands like The Home Depot, Continental Airlines, Texas Instruments, Alliance Data Systems, Virbac veterinary pharmaceuticals, T.G.I. Friday’s, YoCrunch yogurt, Cadillac and Subaru down to local iconic brands like The Texas Rangers, Sonny Bryan’s BBQ and the State Fair of Texas.”

What piques his interest in the City when he’s not pondering the Next Big Thing in digital consciousness? John’s favorite places in the city are Lakewood, the downtown arts district, anyplace that has great Christmas lights, and his far North Dallas neighborhood streets when he’s running with his dog, Cricket.

ABOUT IMAGINUITY INTERACTIVE

Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more go to: http://www.imaginuity.com

Media Contact
Gary Hooker
214.572.3900
gary.hooker@imaginuity.com

 

Imaginuity Welcomes Richard Goodis to Team

DALLAS – PRLog — Native Texan Richard Goodis has always had a passion for words. The author of the recently published novella, The Settle Inn, has chosen to settle in at Imaginuity as their newest Director of Sales.

Goodis brings with him more than 15 years of industry experience spanning business development, client services, account management, content development and creative expertise.

“I felt at home at Imaginuity from the minute I shook Gary Hooker’s (one of the firm’s partners) hand as I walked into the office for my interview, and I have admired their work for years” Goodis said when asked about his decision to join Imaginuity. “Some of the most respected people I’ve worked with in previous roles are part of the current Imaginuity team, and the creative, collaborative environment was instantly welcoming. The passion for the work here is palpable.“

Gary Hooker, VP Business Development commented further, “Richard’s ability to offer true consultative perspective to our clients is unmatched. With deep business development, account director experience with large accounts, and an extraordinary writing and communication presence, he will play an integral role as an advocate to and for our clients.”

Goodis moved back to his home state of Texas in 2002, after a successful marketing career in New York City that started when he took a part time job while he was studying dramatic writing at Hunter College in Manhattan. When asked why he has stayed, he points to being able wear shorts most Januarys and play golf year-round.

When he’s not creating sales presentations in Chicago Manual Style, you can catch him pursuing his long-standing passion for golf. While he has played many rounds all around the Metroplex over the past 13 years, Bridlewood Golf Club in Flower Mound, TX and the historic Stevens Park course in Oak Cliff remain two of his perennial favorites. Annually, he hits the links playing in the Magdalen House Golf Tournament in support of that organization’s mission.

Contact Richard directly at richard.goodis@imaginuity.com

ABOUT IMAGINUITY INTERACTIVE

Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more go to:http://www.imaginuity.com

Media Contact
Gary Hooker
214.572.3900
gary.hooker@imaginuity.com

 

Movie Tavern Brings Home Gold MarCom Award

DALLAS – PRLog — Movie Tavern, the pioneer of in-theater dining, brought home its first award for the recently launched new website. The Movie Tavern website was designed by Imaginuity in fully responsive design with unique functionality directly promoting upcoming movies and new menu items with exciting pairings. With streamlined navigation and custom pages for each location, the website delivers a great user experience from local movie inquiry, to membership perks and special events unique to Movie Tavern.

Movie Tavern, with 19 locations in 9 states needed an interactive partner that could deliver an innovative design sense to both their website and chef-created menu.

Movie Tavern received the Gold MarCom award for Best Business to Consumer Website. The MarCom Awards is a creative competition for any individual or company involved in concept, writing, and design of print, visual, audio and web materials. The MarCom competition receives about 6,000 entries per year. The Association of Marketing and Communication Processionals (AAMCP) judge entries.

“We really enjoyed working with Movie Tavern and are ecstatic to have their site receive this recognition,” said Naomy Jones, Imaginuity Director of Business Development. “This site is the result of a true partnership and great working relationship between the two teams.” Movie Tavern is the latest addition to the distinguished list of Imaginuity clients recently receiving MarCom recognition.

ABOUT MOVIE TAVERN

Southern Theatres, LLC., owned and operated by George Solomon, was formed in May of 2002. Solomon has been in the theatre business with his family for over 50 years and launched Southern Theatres, LLC. to develop and operate state-of-the art multiplex stadium-seating movie theatres. In April 2005, Veronis Suhler Stevenson (VSS) made a $30 million equity investment in Southern Theatres, LLC. VSS is a private equity and mezzanine capital fund management company dedicated to investing in media, communications and information industries in North America and Europe.

Southern Theatres, LLC. Is the eighth largest theatre circuit in The United States and is currently responsible for the daily operations of The Grand Theatres, Amstar Cinemas, GrandLuxe Theatres, The Theatres at Canal Place and oversight of operations for Movie Tavern. The company operates 39 locations with 452 screens in Alabama, Colorado, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, Pennsylvania, South Carolina, Texas and Virginia. Southern Theatres, LLC. is well positioned for continued expansion in key markets throughout the United States. Southern Theatres, LLC. is proud to be headquartered in New Orleans, LA.

To view the Movie Tavern website go to: http://www.movietavern.com

ABOUT IMAGINUITY INTERACTIVE

Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

To learn more go to: http://www.imaginuity.com

Media Contact
Gary Hooker
214.572.3900
gary.hooker@imaginuity.com