Case Study: User Experience

Designing a mobile-friendly brand experience


TXU Energy had less than 20% new customers enrolling online. And because they didn’t adopt the online experience early, they were less likely to use the mobile website for managing their account moving forward.


Reducing the enrollment process into more manageable, consumable segments along with casual, encouraging text removed a lot of the stress and intimidation one feels when enduring a lengthy process.


  • User Experience
  • Usability Testing
  • Creative Services