Case Study: Broadcast

Addition of TV increases leads 32% in just 6 months

Challenge

Our client tasked us with increasing the amount of leads received across many DMAs throughout the country.

In most markets, the company relied heavily on direct marketing and out of home advertising to generate leads. We needed to take the brand’s image to a new level with a different channel of mass media.

Solution

In exploring options to increase brand awareness nationwide, television became the clear answer. Our media team began a national television campaign in addition to the direct marketing and out of home campaigns already in place.

Through consumer demographic information in AdScience®, we can target a very specific subset of consumer and direct our efforts toward our target consumer.

We leveraged TV as well as Outdoor and Direct mail in many markets to reach customers from all angles and tell a more complete story.

Results

Six months after television introduction, leads rose by 32% compared to the previous six-month period.