Case Study: Brand Strategy

Creating a new brand positioning that clicked


Create a refreshed brand positioning to highlight historical strength and expertise.


Many competitors focused on a broad range of FSM services with a high-level focus on AI and the IoT as enablers. This futuristic focus, while meaningful, is not seen as relevant to customers focus on business today.


  • Brand Strategy
  • Brand Identity
  • SEO
  • Customer Experience
  • Creative Services