Case Study: Brand Positioning

Evolving a historic bank brand into the digital age

Challenge

A comprehensive digital strategy and brand update transformed American National Bank of Texas (ANBTX) while celebrating its 140-year roots in the communities it serves. The brand relaunch, new website and integrated social media launch substantially increased organic site traffic while moving the bank into the crucial B2C and B2B social spaces. Results included a notable decrease in page load times and increases across social media channels.

Solution

  • Comprehensive digital and branding strategy
  • New brand look and feel and comprehensive usage guidelines
  • New website with intuitive user experience
  • Launch of social media channels
  • Ongoing social media and site management

Results

  • Strategy
  • Creative
  • Technology
  • Analytics + Reporting