Calise Partners has acquired Dallas-based digital agency Imaginuity Interactive, Inc., creating one of the largest independent marketing services providers in the Southwest. The combined operations will do business under the Imaginuity® brand and provide a full suite of integrated marketing and technology services to deliver transformative results for its clients in today’s rapidly changing, connected world.
“Calise Partners’ acquisition of Imaginuity joins established marketing technology and media leadership with decades of web development, user experience and digital marketing expertise,” said Taylor Calise, COO of Calise Partners and CEO of the new Imaginuity. “As a single operating unit, Imaginuity will help clients manage the customer journey at every stage of the buying process both offline and online, providing them with seamless, cross-channel programs that deliver measurable results.”
The combined operations will employ more than 100 professionals across all marketing disciplines, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services, and will report 2019 capitalized billings of approximately $150 million.
Calise Partners founder Charlie Calise will continue his leadership role as chairman of the new Imaginuity.