So you’ve gone out and had a premiere digital agency develop you the cutting-est edge of all websites. You’ve got your jQuery scrollers, your fancy shmancy content management system and all the content you could shake a stick at. So, what comes next? In a forward-thinking manner, you have developed a plan to generate new content on a regular basis, post new press releases and even highlight new partnership agreements; but really, what comes next?
Will your custom purchased and tailor made solution still fit 100% of your needs one year from now? Six months, even?
Websites are living creatures: they require constant feeding and grooming to fulfill their fullest potential; and, if taken care of properly, will provide you years of joy and reward. Neglect your website and it will sulk in the deep dank corners of the internet doing nothing much but breeding digital dust bunnies and taking up space on some server somewhere.
For this reason, my friend, you must embrace constant change and improvement if you want your website to keep that shiny coat and bushy tail your agency sent it home with.
There is definitely a lovely honeymoon period where your site is the end-all, be-all of your industry. Almost immediately, though, new bells and whistles that could help your digital impact are being developed and propagated amongst your digital peers and you could take advantage of these.
First and foremost, get yourself a maintenance agreement. Sure, that digital agency did quite the bang-up job getting your site off the launch pad, but they can be a constant support system if only you’d let them. With the constantly changing world of search engine optimization and huge advances like HTML5 and CSS3, slight changes to your site can almost be like a new launch at a fraction of the price of what you originally paid for it.
Sure, you may be able to take care of the constant barrage of technology advances with an in-house development team, or even frontline support from your hosting company, but why not let the award-winning digital agency (Imaginuity, if you are so inclined) take care of that new bell or whistle that you oh so desire.
Additionally, maintenance agreements take the burden of having to keep track of all of those pesky software and hardware patches that all sites inevitably go through on a day-to-day basis. Content management systems are in a constant state of “newer and better,” and their plugins are even more frequent. New features that make life more fruitful and productive are pushed out every day and, if you aren’t on top of these, how do you expect to take advantage? To quote the great Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Let your digital agency take care of keeping you at the pinnacle of your industry; you should spend your time looking around and reaping the rewards.
With the right agreement, you could replace that aging Adobe Flash piece on your website with a robust jQuery plugin that is much easier to upgrade and even works on most fancy tablet PCs without even spending any additional monies than you typically would to keep the hackers at bay.
Maintenance agreements make sure your website and database are fully up-to-date, backed up and safe from pesky bugs and intrusions. With an agreement in place, your digital agency are the ones up at 4am when, heaven forbid, something happens while you can sleep peacefully and read about an error and resolution in the morning that you didn’t even know had affected your site. Think of us as your Crest Team fending off the constant threat of the Cavity Creeps.