The commercials in the Super Bowl 50 were definitely diverse and overall light in tone this year. From a puppy baby monkey (we didn’t know whether to laugh or hide), to a self-deprecating Drake, we saw a lot of variety in this year’s commercials. Hyundai’s “First Date” commercial took home the big win for us last night, but all in all, there were five ads that really stood out to us.
- Hyundai “First Date”
The number one slot for best Super Bowl commercial goes to Hyundai’s First Date ad. As a huge Kevin Hart fan, our reason for selecting this commercial might be slightly biased.
What we love is Hyundai’s master use of the stereotypical overprotective father, which could have ended up with a commercial that seemed been there, done that. The commercial begins with two teenagers about to leave for a date. Hart, who plays father of the teenage girl, joyfully offers the couple his new car to use on the date, which unbeknownst to them is equipped with Hyundai’s new Car Finder Feature. Hart brilliantly portrays this borderline insane father who uses the technology to stalk the couple and ruin the date.
Hart has been the talk of the town since the release of Ride Along 1 and 2 – which both had impressive marketing campaigns. This ad made us laugh, cry and cringe – but mainly it made us want to try out the Car Finder Feature for all of those times we lost our cars in the Calise Partners parking garage.
- Doritos “Ultrasound”
The Doritos “Ultrasound” commercial had us laughing out loud within seconds. The concept came from Dorito’s “Crash the Super Bowl” contest – where ordinary people write, direct and film a commercial. Not only is this “homemade” ad on par with the quality of others that aired last night, but it’s flat out preposterous, which will definitely get lovers and haters alike talking about it. Doritos’ choice to drop jaws in the Super Bowl this year might not be the best strategy for selling chips, but it will certainly be a commercial we’ll remember.
- Heinz “Meet the Ketchups”
Heinz without a doubt scored a touchdown as far as cuteness goes. The spot shows dachshunds dressed as hot dogs sprinting towards people dressed as the Heinz condiments. Did we mention it was in slow-motion? This utterly silly idea was perfectly executed and, more importantly, relevant to Heinz’s #MeetTheKetchups campaign that launched in 2015.
- T-Mobile “Restricted Bling”
We saw a ton of celebrities in last night’s commercials, but Drake’s performance in this ad for T-Mobile was the best we saw. His gleeful acceptance of the other cell carrier’s outrageous rules and restrictions is self-deprecating and comical. We can’t forget to give credit to T-Mobile for masterly using this Drake’s song Hotline Bling, which released in 2015, in this commercial. Our favorite line is when Drake sarcastically points out, “these changes don’t ruin the song at all.”
- Prius “Getaway Car”
Who knew that a Prius could be a great getaway car? No one until now. Prius poked fun at all of the car’s stereotypes in this police chase ad. We love Prius’ self-awareness and good sense of humor in this commercial. And hey, they have us convinced it could work.