Search engine optimization (SEO) has become the fine art of regularly refreshing your website so the content is optimized for people searching for information through search engines. Important keywords need to be in your content — in the right amounts — so your site(s) show up in the first page of search results.
Why is this such a big deal? If your listing doesn’t show up on the first page of results – it might as well not show up at all. In fact, about 90% of clicks from search engine users come from the first page of search listings.
Over the years, users have become impatient, used to finding what they need within the first few search results, so SEO has become more important than ever. Once upon a time, most site content was optimized for search engines, launched and then left alone.
In the competitive real estate of first-page results, you need to regularly check your rankings and update your site content to get the most out of search engine traffic.
At Imaginuity Interactive, our search optimization analysts work closely with our clients – for the initial SEO plan as well as regular updates, because SEO is a specialty that is constantly evolving. The big engines (Google, Yahoo, Bing) regularly change their standards to keep the playing field level, and the unethical search-engine stackers at bay.