The incredible power of social media hit home with me on a personal level in March. My alma mater, Stephen F. Austin State University, was ready to unveil its new logo with the intentions of firing up its rebranding campaign.
However, a student who was helping set up for the unveiling leaked a photo of the new logo on Twitter. In no time, SFA students and alumni took to social media to passionately voice their overwhelming disapproval of the new look. This led school officials to axe the new logo.
The decision is even harder to fathom considering the logo was prominently placed on the cover of the school’s alumni magazine, Sawdust, which had already been mailed out. Plans were also in place for billboards with the new logo to go up all over Texas.
In a span of 48 hours, the logo leaked, the unveiling was cancelled, an online petition was formed, the SFA Student Government Association had a meeting and the new logo was suspended with a mass email announcement.
I am proud and amazed the school did not ignore the feelings of the people who care the most about it. And even though I knew movements on social media could be effective in causing change, I had never experienced it accomplish something so meaningful so incredibly quickly.
So, if you believe you don’t have the power to change something you don’t like by taking to Facebook or Twitter, don’t be so sure. If it can happen in Nacogdoches, Texas, it can happen anywhere.