Rocking the creativity AND the logic

Think left and think right and think low and think high. Oh, the thinks you can think up if only you try! ~Dr. Seuss, Oh, the Thinks You Can Think!

Believe it or not but before Dr. Seuss became Dr. Seuss, he made a living in advertising. 15 years to be exact, mostly at Standard Oil. On the side he wrote for Redbook Magazine where his first story was published in 1950. While he was alive, Geisel published 44 books, including Green Eggs and Ham” and the “Cat in the Hat.” Dr. Seuss has influenced minds all over the world, sparking imagination and thinking from his books.

At Imaginuity Interactive, creativity and logic are EQUALLY important. That means using both sides of your brain.

The amazing human brain that only weighs three pounds and uses 20% of the oxygen we inhale is our control center. If you look at the brain from the top, it becomes immediately apparent that it is split in half from front to back. According to the left-brain, right brain dominance theory, the right side is best at expressive and creative tasks. These include recognizing faces, expressing emotion, reading emotions, intuition, creativity, appreciating music, color and images. The left side is recognized to be adept at tasks that involve logic, language and analytical thinking. These include language, logic, critical thinking, numbers and reasoning.

Often these two hemispheres are over-generalized and exaggerated, so understanding our strengths and weaknesses in certain areas can help us develop better ways to learn and think.

At Imaginuity Interactive, everyone is actively encouraged to bring their best in both the left and right brain hemispheres. We push and stretch our thinking skills, giving us experience in technology, consulting, digital strategy, content and creative.

The average person processes about 70,000 thoughts each day. If you become bored somewhere in between all those thoughts, change it up. Get some creative stimulation. Try a logic puzzle. Exercise both sides of your brain. Push your imagination and your thinking.

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