Web presence for businesses and organizations is more than necessary; it’s mandatory. The ability to grab the attention of your customers over your competition requires a thoughtfully plotted creative strategy and design that are executed with true craftsmanship. It’s what we are obsessed with at Imaginuity.
We’re always looking for the best tools and practices to create a digital experience that surpasses the competition. That’s what we looked for when we recently attended the Dallas-Fort Worth 2016 WordCamp.
WordCamp is a fantastic annual event that allows developers, bloggers, and agencies alike to come together and discuss the future of web-standards.
Representing Imaginuity at this year’s event, I was able to take part in talks and workshops on building the best websites with the end-user in mind. I came away from the conference with some great new insights and ideas on what’s happening now and next in web design
It’s no secret that we are huge fans of building WordPress sites because of the open-source community and ease of use for our clients. Another benefit of WordPress is the flexibility of the platform that allows for greater customization. One of the main talks we attended focused on A/B testing in the digital age. This is one of the ways we help our clients increase sign-ups and other opt-ins. For example, if you’re attracting users to forms via your website, email campaigns, or PPC advertising, A/B testing is a must for determining what mediums and messages most appeal to your users.
At the conference, I learned about a study that was conducted for the 2012 Obama campaign. With the use of A/B testing – testing long copy vs. short copy on the donation form, as well as image styles and subjects – the campaign was able to increase supporter donations by 49%.
It re-enforced to me the importance of all of the testing an analytics work we do at Imaginuity, and how that data informs the strategic choices we make for our customer’s digital presence
Call To Action
Another talk I attended at the conference focused on the importance of direct calls-to-action for customers. Just making simple changes to a call-to-action button can increase the percentage of conversions. I learned the three basic traits of a successful call-to-action line or button.
- Clear language
- Precise direction
- Explain the benefit of taking action
They are traits that we already practice at Imaginuity, in addition to tying a call-to-action directly to the goal of a website. When a customer follows through on a call-to-action, that is the building the bridge between brand and customer.
Overall, I found that the amount of brain-power at this year’s WordCamp conference was off the charts. I learn to so much just from the Q & A sessions after each talk. It’s important to be involved in the digital marketing community, and WordPress allows our team and many others to join together to talk shop and grow together. While we may all work for various agencies and organizations, when we come together to share ideas we make the web a better place. One website at a time.
We would love to share more with you about how the evolution of web design is happening today. Reach out to anyone on our team to find out how we can help you grab the attention of your customers. Your success is our obsession.