Form and design: The user needs to win

After reviewing the keynote presentation from the 2012 Apple World Wide Developer’s Conference (WWDC), I am reminded of the sophisticated world we live in today when it comes to design. Years ago during the technology and dot com bubble, capability dominated our world. Remember the days of the gigantic cell phones? What about the car bag phone?

Once upon a time, it was much more important to have the capability and functionality. We routinely sacrificed user experience design. As technology has matured, we have, too, as consumers of technology. Our perceptions of good design have evolved, whether we consciously recognize it or not.

An easy analogy: Architecture has matured over the years. We no longer live in mud huts. Architects have grown and evolved in their craft since the since the days of castles, pyramids and pillars. Building on historical lessons and work, most architects today have an exponentially broader set of tools, ideas and concepts at their command. We design architecture to recognize the elements of light, water, wind and earth.

Today, beautiful architectural creations can reflect a successful harmony of humans and nature. We are starting down that path, but now just scratching the surface with technology. Consumer electronic products are being pushed by elegant and user experience design with well-planned ergonomics.

Your eye for design and user experience in choosing consumer technology is more sophisticated than you think, even down to what watch you buy.

You can tell a winning design when the competition begins to copy you. Many companies now copy an industry-changing design: the MacBook Air.

In the digital space, user experience design on the web is just as important. As your office building speaks to your visitors about your brand and your company, so does your website. As a matter of fact, it is more likely that someone will visit you online before coming to your office.

What does your current website say about you? Does it say that your company is ahead of the curve in your industry? Or does it say your company is outdated and doesn’t really care about your visitors’ experience?

At Imaginuity Interactive, of course we care about user experience design. From advertisements, to our presentations, to our mobile and web designs, we think about user experience design in everything we do. It’s not just about getting the job done. It’s about presenting the right messages to the right audiences at the right time. In the right format.

That means striving for something great. And not settling for the outdated or the leftovers.

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