I am one of those people that love Facebook. I can’t imagine life without it, but how can my personal Facebook page help my company or my career? Facebook has:
- More than 800 million active users
- More than 900 million objects that people interact with (pages, group, events and community pages)
- More than 70 languages available
It’s a giant networking group and a great way for prospects to get to know you. There have been several occasions when my only interaction with a client or prospect has been over the phone, but communicating via Facebook encourages casual interactions. Also, depending on your client’s settings, you may get exposure to their Facebook friends who may be in similar businesses.
Of course with great power comes great responsibility. Some tips on professional interaction:
- Use custom settings to filter what is appropriate to share with different groups of friends. RE: Keep the personal posts and pics for personal friends, and share professional-level content with business contacts.
- Take some time to figure out the privacy settings and filters, which are constantly being updated, and regularly check your profile to update settings
- Make sure your profile photo looks professional.
- Add links to industry news, company events and charity work to share with prospects and clients.
- Add links to your content on other social media including LinkedIn, blogs, your company’s Twitter and Facebook pages, etc.
- If you are wondering what exactly you have posted on Facebook, you can download all the data you have posted. Click the arrow at top right, go to Account Settings, and click on the link “Download a copy of your Facebook data.” The results might surprise you.
- Consider creating a separate, professionally-focused Facebook profile for business interaction.
Social media has revolutionized how we communicate. As more businesses leverage the power of Facebook, Twitter, YouTube and other social media, professional interaction online will only grow. Blending business and pleasure still feels a bit awkward sometimes, but Facebook interaction with clients and prospects has become the norm. Taking the time to communicate professionally is well worth the effort.