At Imaginuity Interactive, we believe in walking in our clients’ shoes because, great digital advertising isn’t created from a single perspective. In this era of remote meetings, online video conferencing and conference calls, face-to-face interaction is still a vital part of the mix.
Sure, we know what makes a beautiful, award-winning campaign. However, we aren’t in this business to simply sell solutions that work for us. The thing around here is being committed to helping each client succeed in their business.
We spend a lot of time working with our clients up front to learn their needs and goals for every project. And we don’t just take their word for it – we strap on our sneakers and go for a walk whenever it is needed.
For a recent project, we became road warriors on the behalf of one of our clients. The executive sponsor (one of the four partners), the search engine optimization (SEO) manager and the account executive all climbed into a (thankfully roomy) truck and trekked all over North Texas to spend time at the client’s various brick and mortar locations.
We didn’t stop at grabbing available literature and taking a couple of pictures. At every location, we held meetings with multiple stakeholders to understand how the business functions and the special needs of that specific location. Our instincts were correct, and the project was ultimately customized to spotlight each individual community.
Because our team was willing to commit the time to see the view from the client’s eyes, the resulting solution was one that brought a unique spin to the project and will differentiate the client’s messaging in a sea of competitive white noise.
But there is no rest for the weary. We’re tightening those laces and ready to make Willie Nelson proud by getting back On the Road Again, with extended site visits for a new client to learn corporate culture, operational goals and challenges, new initiatives, etc.
As businessman Henry Ford said, “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”