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blog | March 31, 2015

Does Your Website Make the Mobile Cut?

By Natasha Brandt

If you look into your Google Analytics account, you may see a growing trend. Mobile and tablet web browsing are on the upward slope, while desktop web browsing is on the downward slope. According to GlobalWebIndex, 80% of internet users personally own a smartphone and 47% own a tablet. ThinkWithGoogle broke down the search statistics for us, 74% of mobile consumers use search engines and 48% of mobile research starts on a search engine.

So why are we talking about this? Google announced they will roll out a new mobile friendly ranking algorithm April 21st.  While this new algorithm will have several elements, it comes down to a yes/no on whether your website is mobile friendly or not. How do you make sure your website is mobile friendly? Pick up your mobile device and do a quick search for your website, in the results you will either see the words Mobile-friendly or you won’t. If you don’t have a mobile device handy, you can also check the Mobile-Friendly Google Tool.

What makes a website mobile-friendly?  While there are over 200 factors involved, the user experience is what Google is working to improve. This includes websites that have smaller fonts and photos that adjust to the size of a users screen.  Is your website easy to navigate and quick to load?  If you visit your website on a mobile device and become frustrated at the difficulty in finding the information you are searching for, chances are your site will not pass the mobile-friendly test.

At Imaginuity we see the digital landscape continue to change and have adapted our marketing strategies to align with these changes. Our reasoning is simple: to assure we are offering and delivering the very best to our clients.  We have an extensive background in responsive design and always encourage our clients to be ahead of the curve to avoid being obsolete tomorrow.