DALLAS (Oct. 9, 2012) — Show Management Professionals, Ltd, the company responsible for two highly popular Dallas consumer shows, has announced Calise Partners as its new full-service agency of record. Show Management Professionals operates the Dallas International Boat Show, which has been held for more than 50 years, and the Ultimate Boat, Sport and Outdoor Show.
“We are excited about the new opportunities in our future with Calise Partners,” said Michael Ellesberry, president of the Dallas Boat Show. “We wanted one agency that could handle all of our marketing communications needs and be a true strategic partner, and it is a perfect fit.”
Show Management Professionals is in the process of expanding its shows, including adding major Fishing and Outdoors components to the Dallas International Boat Show in February. Calise Partners will oversee traditional media (print, radio and television), public relations and social media as well as digital strategies and products.
ABOUT SHOW MANAGEMENT PROFESSIONALS, Ltd.
Show Management Professionals, Ltd. is the operating subsidiary of Dallas Boat Show, Inc. The company operates two consumer shows: the Dallas International Boat and Fishing Show in February and Ultimate Boat, Sport and Outdoor Show in July. Each show runs over two weekends and have historically taken place at Market Hall.
ABOUT CALISE PARTNERS
Calise Partners is an integrated creative branding agency based in Dallas, TX with an office in Denver. The award-winning company is recognized for its creative marketing, advertising and public relations expertise in categories such as real estate, restaurant, retail and financial services, hospitality, health & beauty, food, beverage and pet care. .