Dallas’ Calise Partners, the integrated marketing agency behind AdScience®, has announced Susan Scull as executive director of client strategy. A skilled executive with three decades of experience across all marketing disciplines, Scull has a proven track record of moving businesses forward with prescriptive integrated strategies.
“I had the privilege of getting to know Susan early in her career, where she exhibited a natural gift for understanding, communicating, and executing what clients need to gain marketplace advantage,” said Charlie Calise, President of Calise Partners. “Since that time, she has acquired a deep education in the marketing channels that lend themselves to this agency’s integrated approach to new customer acquisition.”
Scull is a tenured client partner and business steward that will work with Calise’s national accounts to leverage AdScience™, the agency’s proprietary data management platform that measures and reports effectiveness of marketing campaigns. Both analytical and creative by nature, she applies this unique approach to solving business and marketing challenges. One of her key strengths is to analyze a brand’s market and consumer position to reveal strategic opportunities, then craft integrated communications plans that drive tangible results and solidify loyal relationships between a brand and its customers.
An Omnicom and IPG veteran, Scull has spent a significant portion of her career in leadership positions within DDB, RAPP and TM Advertising, formulating marketing strategies across a wide range of industries and brands, including JCPenney, Enterprise Rent-A-Car, Best Buy, Bank of America, Frito-Lay, Domino’s Pizza, Direct Energy, Dean Foods, and Statoil.
A resident of Dallas, Scull earned a bachelor’s degree in Advertising/Design from Texas Tech University.