Calise Partners, the integrated marketing agency behind AdScience®, announced the appointment of Taylor Calise as the agency’s Chief Operating and Technology Officer.
A native digital entrepreneur, Taylor most recently served as the managing director at Calise Partners overseeing the agency’s digital and technology initiatives. As the architect of the AdScience® Customer Data Platform, Taylor has played an integral role in developing Calise Partners’ ground-breaking offering that uses data and a proprietary analytics process to provide clients unprecedented intelligence into their digital and traditional cross-channel media optimizations.
“We are extremely proud of our loyal client base and this is in large part due to Taylor’s leadership and innovative solutions he has brought to Calise Partners in the more than 10 years he has been with our agency,” said Charlie Calise, President, Calise Partners. “With this appointment, Taylor will oversee agency operations and continue to fulfill our vision to use AdScience and integrated marketing strategies to drive new customer growth for our clients.”
With a keen focus on data and transparency, the AdScience® Data Management Platform provides visualization into the customer journey that can be used to more effectively identify and convert new customers. Under Taylor’s leadership, Calise Partners will continue to expand agency operations to provide these capabilities to its growing national client roster.
ABOUT CALISE PARTNERS:
Calise Partners is the integrated marketing agency that has Advertising Down to a Science™. Our powerful AdScience® Customer Data Platform maintains a single source of truth for our clients’ data allowing for unparalleled optimization of the marketing programs that are most effective in generating new customers. Headquartered in Dallas, TX, Calise Partners provides comprehensive marketing, creative, advertising, paid and social media, public relations and database marketing services.