Fast Growing Integrated Marketing Firm Strengthens Resources with Recent Hire
Dallas (May XX, 2015) — Calise Partners, LLC, the Integrated Marketing Agency that has Advertising Down to a Science™, announces Brian Shedd joins the firm as Managing Director. In his new role, Shedd is tasked with fulfilling on the agency’s Advertising Science™ positioning.
The Agency, traditionally known for its creative work for clients such as Taco Bueno, Taco Cabana, Service Experts and We Buy Ugly Houses®, has developed a powerful AdScience® Data Management Platform. The Platform takes the mystery out of advertising by profiling current customer data to more profitably mine new customers for its clients.
“Our new advances in data science led us to look for someone who complements our new service offering,” said Charlie Calise, CEO of Calise Partners. “Brian’s proven track record of strategic campaign design, database marketing and services integration makes him a valuable asset moving forward.”
“One of the reasons I joined Calise Partners was their ability to generate new customers for their clients,” said Shedd. “They have developed a proprietary Platform, AdScience that provides clients with turn-key data science insights into their business. This Platform enables clients to visualize the results of every dollar spent for each campaign.”
Formerly with Targetbase, an Omnicom agency, Shedd has provided insight-driven marketing campaign development on a global scale for brands such as Carnival Cruise Line, Pepsi, Lowes, 7-Eleven, Jo-Ann Stores, Tuesday Morning, American Greetings, Choice Hotels International, Fisher-Price and more.
Prior to Targetbase, Shedd served as a casino executive with Mandalay Resort Group in Las Vegas. He also held a holding company role for Omnicom overseeing 19 agencies worldwide. He brings significant marketing experience in the industries of retail, automotive, consumer packaged goods (CPG), airline, hotel/casino, consumer electronics and financial services to his role at Calise Partners.
About Calise Partners, Inc.
Calise Partners is the Integrated Marketing Agency that has Advertising Down to a Science™. Our powerful AdScience Data Management Platform takes the mystery out of advertising by profiling current customer data to more profitably mine new customers for our clients. Headquartered in Dallas, Texas and offices in Denver, Colorado, Calise Partners provides integrated marketing, creative, advertising, paid & social media, public relations and database marketing services.