DALLAS (April 10, 2012) – Calise Partners, an integrated branding agency, has been named Creative Agency of Record for Irving-based Taco Bueno after an invitation-only RFP that began in January. Kelly Scott Madison in Chicago was selected for media duties. The review was led by the Dallas-based consulting firm Mitchell&McCue.
As Agency of Record, Calise Partners will handle creative and production duties for television and digital advertising, along with in-store point of purchase. The agency’s first work was completed shortly after its selection, debuting March 19 and featuring one of Taco Bueno’s signature items, Sizzling Skillet Fajitas. The agency produced :15 and :30 second television spots, along with in-store POP for use system-wide.
“Calise Partners demonstrated a thorough understanding of our guest, and they proposed strategies to leverage our key differentiating factor – the preparation and quality of our food,” said Kim Hennig, senior vice president of marketing at Taco Bueno.
“Taco Bueno is a well-known, well-managed brand, and our experience in the Mexican QSR category is a perfect fit,” said Charlie Calise, president of Calise Partners. “What’s most exciting is the client’s true commitment to delivering a quality food and service experience to the customer and their robust vision for growth.”
Taco Bueno and Calise Partners will develop several new campaigns throughout the remainder of the year. Said Calise, “Taco Bueno’s senior leadership team are among the best in the business. We are excited to be working beside them to grow this business. We make a great team.”
ABOUT TACO BUENO
Celebrating its 45th anniversary, Taco Bueno was founded in Abilene, Texas in 1967, and today has more than 180 restaurants throughout Texas, Oklahoma, Louisiana, Arkansas, Kansas, Missouri and New Mexico. The menu features more than 70 items for breakfast or all-day dining. At Taco Bueno, it’s more bueno. Learn more at www.tacobueno.com, or www.facebook.com/buenoheadquarters.
ABOUT CALISE PARTNERS
Calise Partners is an integrated creative branding agency based in Dallas, TX with an office in Denver. The award-winning company is recognized for its creative marketing, advertising and public relations expertise in categories such as real estate, restaurant, retail and financial services, hospitality, health & beauty, food, beverage and pet care. For more information on Calise Partners, to request a meeting or to submit a Request for Proposal, please visit www.calisepartners.com.
MEDIA CONTACT: Susie Lomelino, firstname.lastname@example.org.