I’ve been a creative intern at Imaginuity since October of last year and have learned a lot through my experiences here. I came into the position with a knowledge of basic design principles and virtually no real world experience. My time here has been immensely helpful in helping me gain an understanding of how design works and the processes it must go through. A post on the creative blog, Creative Bloq, by Anton Repponen titled “Improve your designs with this 10-point checklist” provides a pretty spot-on summary of what I have learned while at Imaginuity.
One of my first big projects at Imaginuity was to create a web page to highlight our charitable work through our Imaginuity Cares program. The first organization we worked with and featured on the page was Youth Conversion—a non-profit organization that provides after school care and mentoring programs for at-risk children and teens. Repponen’s checklist offers some great insight as to the process I went through.
Understand the project.
Before I could really get started with anything on the project, I had to get a feel for both what we were doing through Imaginuity Cares and what Youth Conversion was doing in their program. Once I understood the two, I could move on to figuring out a way to showcase them.
Communicate your idea right.
Once I was in the design phase, it was important that Youth Conversion was the main focus, not Imaginuity. We also wanted to use actual images of some of the children in the program in lieu of stock imagery to emphasize authenticity.
Think about the framework.
The layout had to be clean and functional and it had to look like it belonged on the Imaginuity website. There needed to be donation buttons both above and below the fold of the page, as well as buttons to share the page on social media outlets.
Keep finding work exciting.
No matter what job you do, if it isn’t exciting, it isn’t worth it. Before coming to Imaginuity, I worked at various retail stores in monotonous positions such as cashiering and inventory management. I wasn’t passionate about what I did and I was miserable because of it. When I was working on the Imaginuity Cares page, I was finally getting to do something I actually wanted to do. I was getting real world experience and that was exciting to me.
Work on individual pixels.
While working on the construction of the page, everything had to be just right. Items were nudged repeatedly, gradient strokes were redone, text was realigned and realigned—literally everything went through multiple, various minute changes until my supervisors and I were happy with the layout.
Throughout the process I questioned the creative choices I made. How will this look on our site? Will this evoke the right emotion from the viewer? The questions forced me to redo a lot of what I did, but without that questioning, I wouldn’t have come to the final product that I did.
Check with other departments.
After finalizing the design for the page, I worked closely with a copywriter and a development intern to get everything right. The copywriter worked her magic to make all of the content on the page sound nice and polished while the development intern worked on the code for the page.
Organize your work.
Keeping my work organized is something I’ve always done. I make sure every layer is labeled clearly and that all layers that work together are grouped in folders. This helped out when passing the final design along to development. Since everything was labeled neatly, the development intern knew what each portion was.
Make everything consistent.
This was a fairly easy task. The spacing and colors on the page were consistent with the rest of the Imaginuity website to ensure that the page felt like it belonged.
Be proud of your work.
Looking back on the page, I see areas I would have approached differently now, but nothing can describe the feeling I got when the first page I had created went live. For someone just starting out, it felt like a huge accomplishment.