Strategy / Creative / Technology
A history of doing great work, and doing good.
Imaginuity Interactive was founded in 1997 by McKinley “Mak” Hailey. The agency split its energies between designing websites and applications, and helping people in West and South Dallas learn about technology — with the former largely paying for the latter.
Using the funding earned through web design, Mak helped establish cyber centers in low-income areas and ran after-school programs in the Dallas Independent School District, teaching Web and graphic design and life skills. One of his biggest projects was helping the Foundation for Community Empowerment provide personal computers and training to 7,000 families in the area.
Mak hired Corbett Guest in 2001, and Corbett brought along long-term corporate clients who were yearning for better service and more accountability. As executives Tim Langford and Gary Hooker joined the firm, they brought valuable experience gained in large business enterprises — along with a focused goal to do stellar work in a nimble, responsive environment. Mak transitioned out of daily management to focus on his health. He passed away in 2002 after a long battle with cancer.
Continuing the Commitment
Inspired by Mak’s legacy, the Imaginuity management team remains committed to continuing the tradition of giving back to the communities we serve. Because of this work, Imaginuity Interactive is a proud recipient of the Obelisk Award from the Business Council of the Arts — and one of only two companies to ever win it three times.