Power to the Pixel
Your online presence should be as unique as your organization
As a premier web development agency, Imaginuity Interactive has been fortunate to create work for customers across diverse industries. This has given us years of experience in launching websites that connect with a wide variety of audiences — corporate, e-commerce, technical, business to business (B2B), business to consumer (B2C), healthcare, insurance, retail, and more.
Because no two organizations are the same, we develop each website solution strategically so each is as unique as each customer.
The tools in our web arsenal: an industry-leading requirements gathering process, proprietary information architecture methodologies, award-winning creative, targeted content and innovative technology solutions. The result is an online brand presence that is undeniably yours — an online experience that keeps your target audience informed, engaged and within your reach.
User experience design
Creating an efficient and engaging user experience is as much an art as it is a science. Our information architects are steeped in technology AND the creative process to craft business requirements, sitemaps and wireframes that are the blueprints of your digital presence. Our technology team members bring proven expertise to the project, working as true partners with your internal IT and technology employees to extend your reach. We’ve handled projects as diverse as:
- Merging seven different online businesses into one corporate branded website
- Streamlining internal intranets for a global enterprise
- Architecting complex database-driven applications
What can we do for you?
Branding, writing and content management
With the fragmentation of audiences, it’s all about delivering the right message to the right recipient at the right time. To be relevant online today, your brand must connect on an individual level while being:
- Fun, entertaining audiences to create lasting, positive brand recognition
- Useful, making life easier and growing advocates for your brand
- Valuable, saving your audiences time or money and creating loyal customers
- Innovative, giving audiences something new and exciting to keep them coming back
Our content team can craft your brand message, expand your brand voice online and engage all your audiences with brand and product messaging, target audience messaging and prioritization, long and short-form writing, and concise and consistent editing.
At Imaginuity, every website is written to industry best practices for search engine optimization and search engine marketing, to deliver maximum results. For clients that need to dynamically manage content, we offer a variety of content management systems (CMS) options — including WebSphere, WordPress, Kentico, Joomla, Drupal and others — that put you in control of your content so you can make updates on demand.
We are fluent in technology
Technology needs vary from client to client, and project to project based on size, complexity, existing platforms, legacy systems and other business parameters. That’s why the Imaginuity development team stays fluent in the best practices and all the major tools of the industry. Our team has expert, hands-on knowledge in a broad variety of development environments including PHP, Microsoft .NET, Classic ASP, Java, ColdFusion and more. It’s part of our job to keep learning and growing as the technology advances. Our digital agency embraces change, learns new software and keeps you ahead of the technology curve.
