The Bow
The City of Calgary wanted to promote a skyscraper to the citizens of Calgary in order to build excitement about what the client hopes will be the jewel of the city. Designed by world-renowned architects Foster + Partners, the site needed to reflect the innovative spirit of the structure.
Working with the building's theme of "transparency" we created an experience, using animation, that virtually carried the user through the glass facade of the structure. Content presented on semi-opaque overlapping plates added to this sense of transparency.
