Latham International

Latham needed two separate company websites built concurrently. Both companies offered the same products, custom swimming pool vinyl liners, though the sites needed to look totally unique.

Imaginuity created two distinct voices for the companies, each with their own distinct design. For both Imaginuity created a "Build your own pool" tool allowing users to select from numerous yards, pool shapes, custom liners and landscaping to create an on-the-fly photorealistic dream pool.

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